Social Media

Social media refers to digital platforms and applications that enable users to create, share, and exchange content in virtual communities and networks. These platforms facilitate communication and interaction among individuals, groups, and organizations, allowing users to post text, images, videos, and other multimedia content. Social media encompasses a variety of formats, including social networking sites (like Facebook and LinkedIn), microblogging platforms (such as Twitter), photo and video sharing services (like Instagram and YouTube), and messaging applications (such as WhatsApp and Snapchat). The primary characteristics of social media include user-generated content, interactivity, and the ability to establish and maintain social connections. It plays a significant role in shaping public discourse, influencing opinions, and connecting people across the globe. Social media is also a key tool for marketing, branding, and promoting products and ideas.